Economic development has been associated with structural changes in the national economies. On the path of its economic development, India has reached a level where there is predominance of service sector and it has become the mainstay of the growth process especially over the last ten years....

Market orientation is a business perspective that makes the customer the focal point of a company’s total operation. Market-oriented firms seek to understand customers’ expressed and latent needs and develop superior solutions for those needs. It is an organizational culture that...