This study seeks to understand what motivates people to voluntarily make the switch from voting at a polling place to voting by mail. Specifically, we seek to understand whether valence appeals can convince voters to change their voting behavior. Working with the San Joaquin County (CA)...

Electoral reformers often look to the adoption of vote-by-mail as a way to increase voter turnout in American elections. Significant questions remain, however, about efficacy of the method. In California, for example, voters must explicitly register to use vote-by-mail and many have been...