US each year, red wine has become increasingly popular among health conscious consumers. Wine is often touted for its … potential health benefits, but to what extent is "health" a factor when consumers make their consumption decisions for alcoholic … beverages? This study aims to further understand how consumers make their beverage choices and to understand the role wine …

consumers' choices of beer and wine. Two Discrete Choice Experiments were built for wine and beer and two Latent Class choice … models were applied in order to verify the existence of different consumer profiles. Results show that young consumers … warnings is higher for beer than for wine and in both cases consumers show higher utility for a logo on the front label: on the …

, awards; comparisons of Old and New World; segmentation of wine consumers; the value of sustainable or 'green' wine practices … to consumers. Another finding was the predominance of one-off convenience sample studies that are difficult to interpret … variety of techniques retailers use; on-premise consumer behaviour; online and social media influences on consumers; premium …

characteristics of consumers, the face-to-face data delivered the best results, followed by the telephone interviews and finally the …

and the presence of additives when evaluating wine quality and in shaping consumers' attitudes. The results show how socio … studies, consumers have positive opinions toward organic wine, which is perceived as healthy and environmental friendly …