The aim of this paper is to analyse the influence of firm size on the economic performance of wineries. To achieve this, the paper employs both different traditional profitability and productivity measures and a non-parametric technique to estimate efficiency as indicators of performance....

Over the last few years, many companies have integrated social media, and social networking sites in particular, into their communication and media plan, leading to a deep transformation of the organizational models and changing the companies' marketing dynamics. This study has dual aims: first,...

The present study examines the perceptions that French, Italian and Spanish consumers have about the possible health effects of what they consider to be a moderate wine consumption. Furthermore, it identifies whether the following factors positively or negatively influence consumer opinion -...

Internationalisation has been a key strategy for businesses around the world over the last decades. Nowadays, the European wine sector finds itself in an increasingly competitive international environment, which is characterised by mature and declining per capita wine consumption in traditional...

This study aims to analyse the influence of alternative formats of health warnings on French and Italian Millennial consumers' choices of beer and wine. Two Discrete Choice Experiments were built for wine and beer and two Latent Class choice models were applied in order to verify the existence...