what elements determine them, it can support strategic marketing decisions. The importance of gender segmentation has been … highlighted in several studies; in addition, women have made most purchases and their influence in purchase decision has been …

This study explores U.S. wine consumers' perception of wine and health by gender, age, and ethnic background. An … consumers and the effect of gender, age, or ethnicity on their perceptions of wine and health. An online survey was used to … extensive body of epidemiological studies suggests that there are health benefits from moderate wine drinking. In light of an …

Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and … most prestigious experts in the world of wine are the Masters of Wine (MW). Although initially devoted to international … through descriptive statistics. The results show MWs on Twitter as high attractors (number of followers), moderate publishers …

The wine industry is significantly affected by globalization and changes in consumption habits and shifts in lifestyle …, which lead to changes in the market environment and intensity of competition in the wine markets. Overall, wine cooperatives … have a market share of more than 40 % in Europe. In Germany, they account for around one third of the total wine production …

Wine quality perception involves both intrinsic and extrinsic attributes and is related to consumer liking and … experienced, expected, and perceived quality of wine, as well as on the discrepancies between them. Using an experimental design …: (1) blind tasting (2) labelled tasting (region informed evaluation); and (3) wine tasting under full information. In …

The wine industry has faced various environmental and social challenges. On the demand side, consumer demand for … sustainable wines has been increasing but, to date, it is unknown whether consumers perceive wine companies' efforts to obtain …, sustainable wine production is increasing but producers report a lack of information to engage and select their SD strategy. This …

Both the German and the Hungarian wine markets belong to the "old world" European winemaking heritage and each have … economic circumstances greatly influenced the development of these wine markets. This paper, based on a representative survey … differences between German and Hungarian wine consumers in not only wine preferences but also in the use of sales channels. The …

In the wine sector, experiential marketing is becoming increasingly important since the success of a wine hinges on … scientific literature concerns the extent to which emotions aroused by the environment where wine is consumed are able to … influence consumers' evaluation of wine. To this end, we conducted an economic experiment in Italy in the territory of Mt Etna …

sustainability practices among wine producers. The general assumption is that regulatory and market forces can change the production … strategies of wine producers, which could eventually lead to the adoption of sustainability practices. We presented the … (SEM) with 13 hypotheses to test our assumption for the wine supply chain in Tuscany (Italy). Among the market forces, we …

This study analyzes consumer preferences for wine in Prishtina, Kosovo - a transition country in the Balkans, which is … making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the … wine consumer preferences based on wine type (white vs. red), origin (domestic vs. imported), taste (sweet vs. dry) and …