Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and the way these actors create signals to communicate credible information about experience and trust attributes. Among the most prestigious experts in the world of wine are the...

This paper aims to analyse the Sparkling Wine international market structure and competitiveness, focusing on the 2004-2018 period. It used the data regarding exports and imports of sparkling wine available in the International Trade Centre’s Trade Map database. The method used to examine...

Consumer interest in organic wine is growing, but the effects of organic label, consumer quality perception and the support for the benefits claim of organic wine are not yet fully understood and at times doubtful. The literature shows a very heterogeneous picture regarding consumer behaviour...

This exploratory paper investigates why sparkling wine houses producing Conegliano Valdobbiadene Prosecco Protected Designation of Origin (CVPP) wines decided to adopt the sub-appellation "Rive" to increase the value of their wines. We estimated both logistic and generalized linear models to...

The wine industry has faced various environmental and social challenges. On the demand side, consumer demand for sustainable wines has been increasing but, to date, it is unknown whether consumers perceive wine companies' efforts to obtain sustainable development (SD) certifications and labels...

Advertising is one of the most widely used marketing resources in the beverage industry, yet the wine industry has not made an intense use of this resource over time. The small average size of wineries together with rising concerns about the effectiveness of advertising has led many wineries to...

In my new role as editor-in-chief of WEP Journal, I would like to share with you a brief summary of the experience of these early years. In this editorial, I will focus on certain significant data and highlight several topics that, more than others, have inspired the authors of the published...

The quality scale of Italian wines is mainly organized in four categories: PDO, PGI, basic and bulk wine. Our analysis explicitly investigates the patterns and determinants of consumption for these four different types of wine by analyzing a representative sample of consumers from a traditional...

Europe is the world's largest wine-producing and wine-exporting region. In recent decades, fostered by the liberalization of international trade, the European wine industry has witnessed an acceleration in its exports, but this increase has been far from steady. It has fluctuated considerably in...

Wine is a product, in which heterogeneous facets are marketed abundantly. Quality selections like origin, ratings, sustainable productions are (increasingly) important to the sector. Little is known about how and when the common quality scale interferes with other quality attributes and how...