Marchini, Andrea; Riganelli, Chiara; Diotallevi, Francesco - In: Wine Economics and Policy 3 (2014) 2, pp. 127-137
As many research studies confirm, the importance of collective reputation is increasing, especially in the agro-food chain. Currently, the reputation of firms and brands is the main key driver for companies' competitiveness and success in modern markets. This paper empirically investigates the...
