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~isPartOf:"Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)"
~subject:"Innovationsdiffusion"
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Adoption innovativer Telekommunikationsdienste : Validierung der Rogers-Kriterien bei Vorliegen potentiell heterogener Gruppen
Krafft, Manfred
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Litfin, Thorsten
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2001
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