We employ Dunning's eclectic paradigm (OLI) to shed light onto low fare airlines' (LFA) internationalization strategies. In addition to 31 European LFA, we also analyze the internationalization strategies of 41 LFA in the Asia-Pacific region. The results indicate that in Europe rather homogenous...

-When organizing international market introductions multinational companies facecoordination problems between the leading central organizational unit and local productmanagement. Based on the assumption that international market introductions are initiatedand managed by a central unit we examine...