Herstatt, Cornelius; Stockstrom, Christoph; Nagahira, Akio - Institut für Technologie- und Innovationsmanagement … - 2005
planning in 15 Japanese mechanical and electrical engineering companies. We asked the companies to describe one successful and … these companies structure their NPD processes and conduct their planning activities in order to strike a balance between the … needs for efficiency and flexibility, which often carry opposing implications for organizing and managing new product …