We report that the price of a 6.5oz Coke was 5¢ from 1886 until 1959. Thus, we are documenting a nominal price rigidity … Coke, nevertheless, remained unchanged. We find that this unusual rigidity is best explained by (1) a contract between the … the nickel Coke phenomenon is discussed in the context of Nickel and Dime Stores, which were popular in the US in the late …

This paper investigates the value of recommendations for disseminating economic information, with a focus on frictions …-strategic recommendations by other consumers. The paper provides conditions under which different consumer types accept these recommendations …