Thunström, Linda; Nordström, Jonas; Shogren, Jason F.; … - 2013
-biased agents to avoid information about negative future impacts of such activities. We then confront our model with data from an … experiment using prepared, restaurant-style meals—a good that is transparent in immediate pleasure (taste) but non-transparent in … (58 percent) chose to ignore free information on calorie content, leading at-risk subjects to consume significantly more …