In this paper we compare the validity of a new type of adaptive hybrid conjoint analysis called Customized Computerized Conjoint Analysis (CCC) withe the traditional Adaptive Conjoint Analysis (ACA) and two self-explicated models. CCC combines self-explicated preference structure measurement...

Retailers have been criticized for heavily relying on odd prices although their advantage over even prices has not been convincingly proven. In this paper we argue that such behavior does not have to stem solely from tradition, but may be seen as a rational way of dealing with uncertainty. We...

Das Problem der Markenbewertung ist in der Literatur bisher fast vollständig im Hinblick auf Herstellermarken diskutiert worden. Ziel des vorliegenden Beitrags ist es, anhand eines Beispiels aus dem Körperpflegebereich die Vorgehensweise bei der Wertmessung von Handelsmarken mit Hilfe der...

Several empirical studies have shown that apparently competing companies cooperate extensively through an informal exchange of valuable information. Since international inter-firm relations have become elementary in many markets, the informal information exchange across national borders gains...