Hensel-Börner, Susanne; Sattler, Henrik - Wirtschaftswissenschaftliche Fakultät, … - 1999
In this paper we compare the validity of a new type of adaptive hybrid conjoint analysis called Customized Computerized Conjoint Analysis (CCC) withe the traditional Adaptive Conjoint Analysis (ACA) and two self-explicated models. CCC combines self-explicated preference structure measurement...