An original organizational form, a hybrid between market and hierarchy, franchise networks are based on a close and interactive collaboration between several firms: a franchisor, who generally is the initiator of the partnership, and franchisees, legally and financially independent retailers,...

In a competitive environment, banks carefully develop communication policies, particularly institutional, with the main objective to provide content in terms of brand image. A tool is the sports sponsorship, a means of communication relevant for banks, provided however that sport sponsorship is...

Franchising has become a dominant model of retailing in the Western world and is also developing in emerging countries, with the internationalization of franchisors. The paper is an attempt at explaining the significant differences in the development of franchise between Morocco, Algeria and...

Cet article propose une réflexion sur le concept de réactivité, fondée sur une investigation empirique conduite en 2010 dans des réseaux de franchise en France. Alors que la réactivité est aujourd’hui considérée comme une réponse adéquate en période de cr

Franchising has become a dominant model of distribution in the Western world. Franchising is also developing in emerging markets, with the internationalization of Western franchise systems. This paper analyses the franchise expansion differences between Morocco, Algeria and Tunisia. Explanations...

Franchising has become a dominant model of retailing in the Western world and is rapidly expanding in emerging countries. This paper is an attempt to explain the significant differences in the development of franchising in three emerging countries: Morocco, Algeria and Tunisia. Explanations can...

The relationships between large retailers and manufacturers are often perceived as conflicting, as part of a fierce struggle to get a share of value added. To extend its market power, the retailer develops a short-term vision of exchange, with no will of long-term commitment. However, the...