of circulation on advertising demand. Editors choose first the political position, then simultaneously cover prices and … advertising tariffs. We contribute to the literature on two-sided markets by endogenizing the political differentiation of …

, since customers typically buy only one of the two products (e.g. in the case of newspapers, advertisers buy advertising …

displayed alongside these results is priced using a separate auction. Search engine advertising prices therefore reflect … policy debate asks if this marketing strategy merely makes advertising more informative, or whether it also effectively … extracts rent from advertisers. To inform this debate and to better understand search engine advertising more generally, we …

oligopolistic publishers who choose subscription and advertising prices, while taking the interactions between the two-sides of the …

Sponsored search advertising is ascendant---Jupiter Research reports expenditures rose 28% in 2007 to $8.9B and will … search advertising (i.e., searchers, advertisers, and the search engine platform). The dynamic structural model we propose … serves as a foundation to explore these and other sponsored search advertising phenomena. Fitting the model to a proprietary …

and advertising revenues. In contrast, foreclosure seems an unlikely scenario since it reduces the foreclosing ISP …'s revenues from selling broadband by more than it can recuperate through advertising on online content. …