The paper examines how retailers can influence the quality perceptions for private label brands by providing additional … information cues to the customers. The nature of additional information cues may have differential impact on quality perceptions …’s name and public quality label – to improve the quality perceptions of private label brands. Furthermore, the familiarity of …

This paper on the basis of fieldwork in the region of North Gujarat tries to analyze the perceptions among various …

. While the first of these statements is an objective fact the latter two raises questions both of subjective perceptions and …