The use by governments of their purchasing power to achieve social objectives is a practice that dates back to the 19th centuries when regulations were issued in both the USA and England establishing fair wages or maximum working hours per day for firms working under public contracts...

In recent years, an increasing number of studies have stressed the relevance of the consumer experience in the research of new trajectories towards sustainability. On the early stage of an innovation process the purchase continue to be strategic for the market creation although consumers should...