Brekke, Kurt R.; Straume, Odd Rune - Institutt for Økonomi, Universitetet i Bergen - 2005
We analyse how a patent-holding (incumbent) firm may strategically use advertising ex ante to a¤ect the R&D investments in new (di¤eren- tiated) products, and thus the ex post market structure in the industry. We derive exact conditions for advertising and R&D being substitute strategies for...