Daunfeldt, Sven-Olov; Orth, Matilda; Rudholm, Niklas - Nationalekonomiska institutionen, Handelshögskolan - 2005
A real-options approach was used, incorporating uncertainty and irreversibility of investments, to study the number of stores entering the Swedish retail food market during the period 1994-2002. It was found that uncertainty affected the entry-decision. Entry was less frequent in highly...