Enterprise architecture (EA) is a coherent whole of principles, methods, and models that are used in the design and realization of an enterprise’s organizational structure, business processes, information systems, and infrastructure. Recent research indicates the need for EA in small and...

Business processes (e.g. supply chains) are at the heart of organisations by describing their way of working. Globalisation, higher competitiveness, more demanding customers, growing IT possibilities, etc.; all those challenges put pressure on organisations to perform better, and thus to obtain...

Undoubtedly, Customer Relationship Management (CRM) has gained its importance through the statement that acquiring a new customer is several times more costly than retaining and selling additional products to existing customers. Consequently, marketing practitioners are currently often focusing...