Kukreja, Prateek; Puri, Havishaye; Rahut, Dil Bahadur - 2022
India's creative economy is large, but its untapped potential is even larger. This study provides the first reliable … measure on the size of India's creative economy, explores the many challenges faced by the creative industries, and provides … recommendations to make India one of the most creative societies in the world. India's creative economy-measured by the number of …