This paper provides a theoretical rationale for non-binding retail price recommendations (RPRs) in vertical supply relations. Analyzing a bilateral manufacturer-retailer relationship with repeated trade, we show that linear relational contracts can implement the surplusmaximizing outcome. If the...

This study is an effort to identify the process by which firms venture into GVCs and the obstacles faced by firms once they have been immersed in it. We have focused on two particular GVCs: the aerospace GVC and the software and IT services GVC. Through the case studies, we analyzed the nature...