Tiwari, Rajnish; Fischer, Luise; Kalogerakis, Katharina - 2017
, especially between the developing and the developed world. In this paper we present the results of a trend analysis in Germany … discussing the relevance of frugal innovation for Germany. These insights were then verified in 20 semi-structured interviews … predicted a trend towards frugal solutions in Germany due to a complex interplay of various factors. One notable factor was a …