Despite still being younger than a decade, the theory of multisided market has offered numerous valuable insights for …

Despite still being younger than a decade, the theory of multisided markets has offered numerous valuable insights for …

Media markets recently have been identified as multisided markets. The application of the theory of multisided markets … theory of multisided markets and subsequently applies it to media markets. Finally the paper draws attention to the new … perspectives and insights the theory provides but also brings open research questions to light. -- media economics ; two …

predominantly substitutional advertising markets. The paper substantiates this argument by applying the economic theory of …