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Brand level evidence on the impacts of advertising on beer consumption

Heimonen, Kari; Uusitalo, Outi - 2006

Persistent link: https://www.econbiz.de/10003319276

Spatial advertisement in political campaigns

Prummer, Anja - 2016

This paper characterizes the optimal advertising strategy of candidates in an election campaign, where groups of …

Persistent link: https://www.econbiz.de/10011576206

Increasing retirement savings through access points and persuasive messages : evidence from Mexico

Bosch Mossi, Mariano; Rubli, Adrian - 2019

Transaction costs impose a barrier to savings, but lowering them may have smaller impacts than expected due to other constraints, such as psychological biases. Within the context of retirement savings under defined contributions in the privatized pension system in Mexico, we analyze two...

Persistent link: https://www.econbiz.de/10012167886

Finding the best model for estimating exposure frequencies in printed and electronic media

Mortensen, Peter S. - 1998

Persistent link: https://www.econbiz.de/10009759030

Reach/frequency for printed media : personal probabilities or models?

Mortensen, Peter S. - 2000

Persistent link: https://www.econbiz.de/10001493488

Testing communication effects

Hansen, Flemming - 1998

Persistent link: https://www.econbiz.de/10000991430

Persuasive discourse and advertising

Dahl, Henrik - 1990

Persistent link: https://www.econbiz.de/10000809689

Advertising, pricing and stability in oligopolistic markets for new products

Fershtman, Chaim; Mahajan, Vijay; Muller, Eitan - 1983

Persistent link: https://www.econbiz.de/10003277997

Between agora and shopping mall

Falkinger, Josef - 2008

of individuals to information. Goods advertising is competing with political information for people's attention. This …, though not in all cases. -- Globalisation ; agenda-setting ; information-rich societies ; scarcity of attention ; advertising …

Persistent link: https://www.econbiz.de/10003894042

Advertised meeting-the-competition clauses : collusion instead of price discrimination

Budzinski, Oliver; Kretschmer, Jürgen-Peter - 2010

Pricing strategies may include the advertising of meeting-the-competition clauses (MCCs). We show in a specific spatial … allowing for price discrimination between these consumers. -- Meeting-the-competition clauses ; advertising ; price …

Persistent link: https://www.econbiz.de/10003957044

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