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Prior research has shown that users are a valuable resource for identifying new product or service innovations. However, few scholars have analyzed how different user types such as intermediate and end users are interacting along the value chain of an emerging new product and how they contribute...
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Mobile health (mHealth) with its unique attributes (e.g. instant connectivity, convenience, personalization) is largely considered as a new healthcare paradigm transforming health services around the world. mHealth has also gained popularity in research, especially in the field of technology...
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Patients are reluctant to use telemedicine health services. Telemedicine is an "experience good," one that can be accurately evaluated and compared to its substitute (in this case, in-person visits) only after the product has been adopted and experienced. As such, an intervention that increases...
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We evaluate the effectiveness of sending text messages to pregnant women containing appointment reminders and suggestions for healthy behaviors during pregnancy. Receiving messages had an overall positive effect of 5 percent on the number of prenatal care visits attended. Moreover, for women who...
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