This paper characterizes the optimal advertising strategy of candidates in an election campaign, where groups of heterogeneous voters are targeted through media outlets. We discuss its effects on the implemented policy and relate it to the well-documented increase in polarization. Additionally,...

Why do parties offer environmental policies in their political programs? While a number of papers examine the determinants of citizens' pro-environmental behaviour, we know little about the extent to which political parties adjust their platform towards environmentalism. We investigate this...