This paper characterizes the optimal advertising strategy of candidates in an election campaign, where groups of heterogeneous voters are targeted through media outlets. We discuss its effects on the implemented policy and relate it to the well-documented increase in polarization. Additionally,...

What explains significant variation across countries in the use of vote buying instead of campaign promises to secure voter support? This paper explicitly models the tradeoff parties face between engaging in vote buying and making campaign promises, and explores the distributional consequences...

This paper studies the location decisions of political parties. We propose a game where agents vote according to ideology and valence, and media create candidates' charisma. The results we obtain show that candidates realize the power of media and therefore locate themselves at some point...