We study a dynamic model of opinion formation in social networks. In our model, boundedly rational agents update … opinions by averaging over their neighbors' expressed opinions, but may misrepresent their own opinion by conforming or counter …-conforming with their neighbors. We show that an agent's social influence on the long-run group opinion is increasing in network …

a complex social network and are subject to social pressure if they do not comply with the social norms. Social pressure …