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Marketing via friends : strategic diffusion of information in social networks with homophily

Čugaj, Roman N. - 2010

The paper studies the impact of homophily on the optimal strategies of a monopolist, whose marketing campaign of new product relies on a word of mouth communication. Homophily is a tendency of people to interact more with those who are similar to them. In the model there are two types of...

Persistent link: https://www.econbiz.de/10008737098

Multisided media markets : applying the theory of multisided markets to media markets

Lindstädt-Dreusicke, Nadine - 2009

Media markets recently have been identified as multisided markets. The application of the theory of multisided markets … theory of multisided markets and subsequently applies it to media markets. Finally the paper draws attention to the new … perspectives and insights the theory provides but also brings open research questions to light. -- media economics ; two …

Persistent link: https://www.econbiz.de/10003911979

Towards efficient information sharing in network markets

Martens, Bertin; Parker, Geoffrey; Petropoulos, Georgios; … - 2021

Digital platforms facilitate interactions between consumers and merchants that allow collection of profiling information, which drives innovation and welfare. Private incentives, however, lead to information asymmetries resulting in market failures both on-platform, among merchants, and...

Persistent link: https://www.econbiz.de/10013184643

Vertical differentiation and collusion : cannibalization or proliferation?

Gabszewicz, Jean Jaskold; Marini, Marco A.; Tarola, Ornella - 2016

In this paper, we tackle the dilemma of pruning versus proliferation in a vertically differentiated oligopoly under the assumption that some firms collude and control both the range of variants for sale and their corresponding prices, likewise a multiproduct firm. We analyse whether pruning...

Persistent link: https://www.econbiz.de/10011451580

Emission taxes, feed-in subsidies and the investment in a clean technology by a polluting monopoly

García-Alaminos, Ángela; Rubio, Santiago J. - 2019

The paper studies the use of emission taxes and feed-in subsidies for the regulation of a monopoly that can produce the same good with a technology that employs a polluting input and a clean technology. The second-best tax and subsidy are calculated solving a two-stage policy game between the...

Persistent link: https://www.econbiz.de/10012028355

Intermediation in networks

Siedlarek, Jan-Peter - 2012

This paper studies bargaining and exchange in a networked market with intermediation. Possibilities to trade are restricted through a network of existing relationships and traders bargain over the division of available gains from trade along different feasible routes. Using a stochastic model of...