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ECONIS (ZBW)
1,219
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1
Measurement and modelling of TV-viewing, radio-listening and newspaper/magazin-readership
Mortensen, Peter S.
-
1997
Persistent link: https://www.econbiz.de/10013275125
Saved in:
2
Beer market and
advertising
expenditures
Heimonen, Kari
;
Uusitalo, Outi
-
2006
Persistent link: https://www.econbiz.de/10003297142
Saved in:
3
Using Donald Trump's COVID-19 vaccine endorsement to give public health a shot in the arm : a large-scale ad experiment
Larsen, Bradley J.
;
Ryan, Timothy J.
;
Greene, Steven
; …
-
2022
Persistent link: https://www.econbiz.de/10013192496
Saved in:
4
Subjective estimation in integrating communication budget and allocation decisions : a case study
Naert, Philippe A.
;
Weverbergh, M.
;
Verswyfel, G.
-
1985
Persistent link: https://www.econbiz.de/10003637990
Saved in:
5
Persuasive discourse and
advertising
Dahl, Henrik
-
1990
Persistent link: https://www.econbiz.de/10000809689
Saved in:
6
Advertising
, pricing and stability in oligopolistic markets for new products
Fershtman, Chaim
;
Mahajan, Vijay
;
Muller, Eitan
-
1983
Persistent link: https://www.econbiz.de/10003277997
Saved in:
7
Brand level evidence on the impacts of
advertising
on beer consumption
Heimonen, Kari
;
Uusitalo, Outi
-
2006
Persistent link: https://www.econbiz.de/10003319276
Saved in:
8
Between agora and shopping mall
Falkinger, Josef
-
2008
of individuals to information. Goods
advertising
is competing with political information for people's attention. This …, though not in all cases. -- Globalisation ; agenda-setting ; information-rich societies ; scarcity of attention ;
advertising
…
Persistent link: https://www.econbiz.de/10003894042
Saved in:
9
Advertised meeting-the-competition clauses : collusion instead of price discrimination
Budzinski, Oliver
;
Kretschmer, Jürgen-Peter
-
2010
Pricing strategies may include the
advertising
of meeting-the-competition clauses (MCCs). We show in a specific spatial … allowing for price discrimination between these consumers. -- Meeting-the-competition clauses ;
advertising
; price …
Persistent link: https://www.econbiz.de/10003957044
Saved in:
10
A theory of strategic diffusion
Galeotti, Andrea
(
contributor
);
Goyal, Sanjeev
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003590079
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