Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years … complementation effects between internet and newspaper advertising. It was argued that retail advertising, in particular, may offer a … otherwise mostly substitutional advertising markets. This paper empirically tests these hypotheses by analyzing advertising …

Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In … particular, declining advertising figures put a threat on newspapers - this is especially severe in the US where 73% of their … revenues are generated through advertising. On the advertising side many companies have expanded their advertising expenditure …

rejected up to the consumer him/herself. -- global information society ; advertising ; junk information ; spam filter …