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~isPartOf:"Working paper / Department of Commerce, College of Business, Massey University"
~language:"eng"
~subject:"Relationship marketing"
~type_genre:"Lehrbuch"
~type_genre:"Working Paper"
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Working paper / Department of Commerce, College of Business, Massey University
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Measuring holistic
marketing
performance in a stakeholder relationship
marketing
model
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002257052
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2
Market orientation,
marketing
innovation as performance drivers : extending the paradigm
Shergill, Gurvinder S.
;
Nargunkar, Rejendra
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2005
Persistent link: https://www.econbiz.de/10003048629
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