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~isPartOf:"Working paper / Department of Commerce, College of Business, Massey University"
~language:"eng"
~type_genre:"Lehrbuch"
~type_genre:"Working Paper"
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Working paper / Department of Commerce, College of Business, Massey University
Staff Paper
44
Working paper / National Bureau of Economic Research, Inc.
16
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
12
Faculty & research / Insead : working paper series
10
McGraw-Hill/Irwin series in marketing
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An investigation of
marketing
decision-making strategies : the experience of New Zealand companies
Chung, Henry F. L.
-
2004
Persistent link: https://www.econbiz.de/10002084551
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2
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Bulmer, Sandy
-
2004
Persistent link: https://www.econbiz.de/10002084558
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3
Product withdrawal pandemonium :
marketing
communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
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4
A doctor's dilemma : does direct to the consumer promotion of prescription drugs change
marketing
communication channels and doctor-patient relationships?
Eagle, Lynne C.
;
Chamberlain, Kerry
-
2002
Persistent link: https://www.econbiz.de/10001715417
Saved in:
5
Globalization, integration and gray
marketing
:
marketing
communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
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6
Measuring holistic
marketing
performance in a stakeholder relationship
marketing
model
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002257052
Saved in:
7
Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.
;
Chamberlain, Kerry
;
Zou, Liping
-
2002
Persistent link: https://www.econbiz.de/10001722271
Saved in:
8
Balancing
marketing
education and information technology : matching needs or needing a better match?
Eagle, Lynne C.
;
Hunt, Lynne
;
Kitchen, Philip
-
2002
Persistent link: https://www.econbiz.de/10001726430
Saved in:
9
Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Styles, Erica
;
Reid, Jim
-
2005
Persistent link: https://www.econbiz.de/10003142667
Saved in:
10
Market orientation,
marketing
innovation as performance drivers : extending the paradigm
Shergill, Gurvinder S.
;
Nargunkar, Rejendra
-
2005
Persistent link: https://www.econbiz.de/10003048629
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