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~isPartOf:"Working paper / Department of Commerce, College of Business, Massey University"
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Working paper / Department of Commerce, College of Business, Massey University
Journal of marketing management : MM
5
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
European journal of marketing : EJM
3
Marketing intelligence & planning
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The SAGE handbook of marketing ethics
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Asia Pacific Journal of Marketing and Logistics
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing communications
2
Working papers / Department of Commerce, College of Business, Massey University
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Always learning
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Apas Papers
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Australasian marketing journal
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Australian bulletin of labour
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Business & Management/Marketing
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Contemporary issues in social marketing
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Economic Papers: A journal of applied economics and policy
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Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001674897
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2
Direct to the consumer promotion of prescription drugs : a review of the literature and the New Zealand experience
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001550898
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3
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Bulmer, Sandy
-
2004
Persistent link: https://www.econbiz.de/10002084558
Saved in:
4
Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
Saved in:
5
Enabling students to take a more pro-active role in the learning process
Hunt, Lynn M.
;
Eagle, Lynne C.
;
Shergill, Gurvinder S.
-
2002
Persistent link: https://www.econbiz.de/10001715414
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6
A doctor's dilemma : does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Eagle, Lynne C.
;
Chamberlain, Kerry
-
2002
Persistent link: https://www.econbiz.de/10001715417
Saved in:
7
Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
Saved in:
8
The role of over-the-counter medication in health management safety, efectiveness and side effects
Eagle, Lynne C.
;
Chamberlain, Kerry
-
2001
Persistent link: https://www.econbiz.de/10001650596
Saved in:
9
Marketing communication implications of children's new electronic media use
Eagle, Lynne C.
;
De Bruin, Anne
-
2001
Persistent link: https://www.econbiz.de/10001674881
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10
Tax on advertising : a legitimate revenue generator or a punitive measure?
Allen, Larissa N.
;
Eagle, Lynne C.
;
Rose, Lawrence Craig
-
2001
Persistent link: https://www.econbiz.de/10001563850
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