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~isPartOf:"Working paper / Department of Commerce, College of Business, Massey University"
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Cross-Cultural Comparison of F...
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Neuseeland
22
New Zealand
22
Marketing
8
Arzneimittel
6
Pharmaceuticals
6
Children
5
Kinder
5
Gesundheitspolitik
4
Health policy
4
Theorie
4
Theory
4
Advertising regulation
3
Consumer behaviour
3
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3
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Konsumentenverhalten
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Working Paper
33
Graue Literatur
31
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English
33
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Eagle, Lynne C.
30
Bulmer, Sandy
11
Hawkins, Jacinta
6
De Bruin, Anne
5
Kitchen, Philip J.
5
Rose, Lawrence Craig
5
Chamberlain, Kerry
4
Shergill, Gurvinder S.
2
Zou, Liping
2
Allen, Larissa N.
1
Blair, Rachel
1
Buchanan-Oliver, Margo
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Buchanen-Oliver, Margo
1
Carter, Charles C.
1
Davison, Antonia
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Haloupek, William J.
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Hunt, Lynn M.
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Hunt, Lynne
1
Kitchen, Philip
1
MacDonald, Dick
1
Martin, Isobel
1
Moyle, Brendan
1
Reid, Jim
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1
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Working paper / Department of Commerce, College of Business, Massey University
Journal of marketing communications
4
Australasian marketing journal
3
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
The SAGE handbook of marketing ethics
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Working papers / Department of Commerce, College of Business, Massey University
2
Always learning
1
Australian bulletin of labour
1
Business & Management/Marketing
1
Contemporary issues in social marketing
1
Corporate Communications: An International Journal
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
European Journal of Marketing
1
European journal of marketing : EJM
1
International journal of nonprofit and voluntary sector marketing
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of Consumer Policy
1
Journal of Product & Brand Management
1
Journal of Service Theory and Practice
1
Journal of Social Marketing
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of customer behaviour
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing for higher education
1
Journal of nonprofit & public sector marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Qualitative Market Research: An International Journal
1
Qualitative market research : an international journal
1
The journal of services marketing
1
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
1
Young consumers : insight and ideas for responsible marketers
1
informa business
1
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ECONIS (ZBW)
33
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1
School-based health communication : exploring the home-school partnership
Hawkins, Jacinta
;
Bulmer, Sandy
;
Rose, Lawrence Craig
; …
-
2006
Persistent link: https://www.econbiz.de/10003582843
Saved in:
2
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Bulmer, Sandy
-
2004
Persistent link: https://www.econbiz.de/10002084558
Saved in:
3
Child consumers of advertising : differences across deciles
Bulmer, Sandy
;
Hawkins, Jacinta
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10002817541
Saved in:
4
Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
Saved in:
5
Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Styles, Erica
;
Reid, Jim
-
2005
Persistent link: https://www.econbiz.de/10003142667
Saved in:
6
Reacting to reactance and rebounding 'boomerang effects' implications for public health intervention campaigns
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Martin, Isobel
-
2004
Persistent link: https://www.econbiz.de/10002579490
Saved in:
7
The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
8
Integrated marketing communication implementation in small New Zealand businesses
Davison, Antonia
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10002817540
Saved in:
9
White boxes + gray markets
Eagle, Lynne C.
;
Bulmer, Sandy
;
Blair, Rachel
-
2004
Persistent link: https://www.econbiz.de/10002543615
Saved in:
10
"The children-nutrition-marketing ethics conundrum : identifying the issues"
Eagle, Lynne C.
;
De Bruin, Anne
;
Bulmer, Sandy
-
2002
Persistent link: https://www.econbiz.de/10001726427
Saved in:
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