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Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian - 1992
Persistent link: https://www.econbiz.de/10000834348
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Buying behavior of industrial components : inductive approach for descriptive model building
Möller, K. E. Kristian - 1983
Persistent link: https://www.econbiz.de/10002504903
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Grounded and normative theories of industrial buying behavior
Woodside, Arch G.; Möller, K. E. Kristian - 1988
Persistent link: https://www.econbiz.de/10000776697
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Organizational buying : strategic and political perspectives
Möller, K. E. Kristian; Wilson, David T. - 1989
Persistent link: https://www.econbiz.de/10000783743
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Situational dimensions and decision criteria in industrial buying : theoretical and empirical analysis
Möller, K. E. Kristian; Laaksonen, Martti - 1984
Persistent link: https://www.econbiz.de/10002504852
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Consumer motion picture choice : audience mapping and preference regression
Möller, K. E. Kristian; Kortelainen, Pirjo - 1982
Persistent link: https://www.econbiz.de/10002504923