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~isPartOf:"Working paper / European Institute for Advanced Studies in Management"
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ECONIS (ZBW)
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Multiproduct marketing models : the state of the art
Gijsbrechts, E.
-
1981
Persistent link: https://www.econbiz.de/10002439450
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2
Specification and empirical evaluation of a simple asymmetric market share model
Vanden Abeele, Pierre
;
Gijsbrechts, Els
;
Vanhuele, Marc
-
1987
Persistent link: https://www.econbiz.de/10000739187
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3
Estimating the sales potential of a new heating system : an "inverted" Lancaster approach
Verbruggen, Aviel
;
Gijsbrechts, Els
-
1988
Persistent link: https://www.econbiz.de/10003411634
Saved in:
4
Towards a product group marketing resource allocation model
Gijsbrechts, E.
;
Naert, Ph.
-
1982
Persistent link: https://www.econbiz.de/10002439624
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5
Towards hierarchical linking of marketing resource allocation to market areas and product groups
Gijsbrechts, Els
;
Naert, Philippe Antoine
-
1983
Persistent link: https://www.econbiz.de/10002439659
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