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~isPartOf:"Working paper / Harvard Business School, Division of Research"
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Understanding consumer-based relationships
Fournier, Susan
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1995
Persistent link: https://www.econbiz.de/10003463869
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When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
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Fournier, Susan
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Brasel, S. Adam
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2003
Persistent link: https://www.econbiz.de/10001764888
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