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Geschichte
244
History
236
USA
160
United States
160
Advertising
41
Werbung
41
Welt
20
World
20
Estimation
17
Impact assessment
17
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Bodenhorn, Howard
7
Bordo, Michael D.
7
Glaeser, Edward L.
7
Goldin, Claudia
7
Saffer, Henry
6
Wallis, John Joseph
6
Ferrie, Joseph P.
5
Katz, Lawrence F.
5
Khan, B. Zorina
5
Lamoreaux, Naomi R.
5
Margo, Robert A.
5
Taylor, Alan M.
5
Troesken, Werner
5
Acemoglu, Daron
4
Berndt, Ernst R.
4
Clay, Karen
4
Dave, Dhaval
4
Hilt, Eric
4
Robinson, James A.
4
Rockoff, Hugh
4
Shleifer, Andrei
4
Silk, Alvin J.
4
Voigtländer, Nico
4
Williamson, Jeffrey G.
4
Bazzi, Samuel
3
Beach, Brian
3
Bleakley, C. Hoyt
3
Boustan, Leah Platt
3
Costa, Dora L.
3
Cutler, David M.
3
Eriksson, Katherine
3
Fishback, Price Van Meter
3
Giuliano, Paola
3
Hanlon, W. Walker
3
Heblich, Stephan
3
Jacks, David S.
3
Kenkel, Donald Scott
3
Mathios, Alan D.
3
Meissner, Christopher M.
3
Morck, Randall
3
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Working paper / National Bureau of Economic Research, Inc.
NBER working paper series
306
Journal of advertising research
236
NBER Working Paper
222
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
168
SpringerLink / Bücher
166
Journal of marketing communications
147
Discussion paper / Centre for Economic Policy Research
116
Journal of historical research in marketing
115
Europäische Hochschulschriften / 5
110
Springer eBook Collection
96
Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte : VSWG
88
Journal of promotion management : JPM
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
The economic history review : a journal of economic and social history
75
European journal of operational research : EJOR
73
Journal of marketing
73
European journal of marketing : EJM
67
The journal of economic history
66
Business history
64
Journal of promotion management : innovations in planning and applied research
64
CESifo working papers
62
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
54
Jahrbuch für Wirtschaftsgeschichte
54
Psychology & marketing
53
Wirtschafts- und Verwaltungsstudien mit besonderer Berücksichtigung Bayerns
53
Journal of current issues and research in advertising : JCIRA
51
Discussion papers / CEPR
49
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
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ECONIS (ZBW)
286
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1
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
Saved in:
2
Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
Saved in:
3
Tobacco advertising : economic theory and international evidence
Saffer, Henry
;
Chaloupka, Frank J.
-
1999
Persistent link: https://www.econbiz.de/10001370305
Saved in:
4
The economics of smoking
Chaloupka, Frank J.
;
Warner, Kenneth E.
-
1999
Persistent link: https://www.econbiz.de/10001378555
Saved in:
5
Alcohol advertising and motor vehicle fatalities
Saffer, Henry
-
1994
Persistent link: https://www.econbiz.de/10000888655
Saved in:
6
How exporters grow
Fitzgerald, Doireann
;
Haller, Stefanie
;
Yedid-Levi, Yaniv
-
2016
Persistent link: https://www.econbiz.de/10011435843
Saved in:
7
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
-
2015
Persistent link: https://www.econbiz.de/10011418907
Saved in:
8
A theory of bundling advertisements in media markets
Murphy, Kevin M.
;
Palacios-Huerta, Ignacio
-
2016
Persistent link: https://www.econbiz.de/10011609284
Saved in:
9
Advertising spending and media bias : evidence from news coverage of car safety recalls
Beattie, Graham
;
Durante, Ruben
;
Knight, Brian G.
;
Sen, …
-
2017
Persistent link: https://www.econbiz.de/10011762028
Saved in:
10
The perils of voter mobilization
Marx, Benjamin M.
;
Pons, Vincent
;
Suri, Tavneet
-
2017
Persistent link: https://www.econbiz.de/10011762104
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