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Emotionale Werbung
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Advertising
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10
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Saffer, Henry
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4
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4
Mullainathan, Sendhil
4
Silk, Alvin J.
4
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Working paper / National Bureau of Economic Research, Inc.
Journal of business research : JBR
425
Journal of advertising research
269
International journal of advertising : the review of marketing communications
221
Journal of advertising : official publication of the American Academy of Advertising
212
Journal of retailing and consumer services
210
International journal of advertising : the quarterly review of marketing communications
200
International journal of hospitality management
189
Psychology & marketing
180
Journal of marketing communications
171
Journal of advertising
170
Journal of business ethics : JOBE
142
Journal of economic psychology : research in economic psychology and behavioral economics
135
Journal of consumer research : JCR ; an interdisciplinary bimonthly
134
SpringerLink / Bücher
134
Journal of marketing research : JMR
114
European journal of marketing : EJM
106
Tourism management : research, policies, practice
105
Journal of promotion management : JPM
102
Journal of marketing
96
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
93
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
NBER working paper series
89
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
81
Journal of promotion management : innovations in planning and applied research
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
NBER Working Paper
73
European journal of operational research : EJOR
72
Journal of historical research in marketing
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
International journal of internet marketing and advertising : IJIMA
70
Marketing Science
69
Marketing letters : a journal of research in marketing
68
Journal of economic behavior & organization : JEBO
66
Marketing : ZFP ; journal of research and management
66
CESifo working papers
64
Academy of Management journal : AMJ
63
Jahrbuch der Absatz- und Verbrauchsforschung
63
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ECONIS (ZBW)
72
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1
Coarse thinking and persuasion
Mullainathan, Sendhil
;
Schwartzstein, Joshua
;
Shleifer, …
-
2006
Persistent link: https://www.econbiz.de/10003399941
Saved in:
2
Unshrouding effects on demand for a costly add-on : evidence from bank overdrafts in Turkey
Alan, Sule
;
Cemalcılar, Mehmet
;
Karlan, Dean
;
Zinman, …
-
2015
Persistent link: https://www.econbiz.de/10010496170
Saved in:
3
Fast-food restaurant
advertising
on television and its influence on childhood obesity
Chou, Shin-yi
;
Rashad, Inas
;
Grossman, Michael
-
2005
Persistent link: https://www.econbiz.de/10003262037
Saved in:
4
Capitalizing patriotism : the liberty loans of World War I
Kang, Sung Won
;
Rockoff, Hugh
-
2006
Persistent link: https://www.econbiz.de/10003266313
Saved in:
5
Costs, institutional mobility barriers, and market structure :
advertising
agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
Saved in:
6
Scale and scope effects on
advertising
agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
Saved in:
7
Tobacco
advertising
: economic theory and international evidence
Saffer, Henry
;
Chaloupka, Frank J.
-
1999
Persistent link: https://www.econbiz.de/10001370305
Saved in:
8
The economics of smoking
Chaloupka, Frank J.
;
Warner, Kenneth E.
-
1999
Persistent link: https://www.econbiz.de/10001378555
Saved in:
9
Alcohol
advertising
and motor vehicle fatalities
Saffer, Henry
-
1994
Persistent link: https://www.econbiz.de/10000888655
Saved in:
10
How exporters grow
Fitzgerald, Doireann
;
Haller, Stefanie
;
Yedid-Levi, Yaniv
-
2016
Persistent link: https://www.econbiz.de/10011435843
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