Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Viral marketing : a large scal...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market entry
179
Markteintritt
179
USA
81
United States
79
Theorie
65
Theory
65
Estimation
29
Schätzung
29
Market exit
21
Marktaustritt
21
Productivity
17
Produktivität
17
Advertising effects
16
Werbewirkung
16
Wettbewerb
15
Competition
14
Regulation
14
Regulierung
14
Welfare analysis
13
Wohlfahrtsanalyse
13
Arzneimittel
11
Consumer behaviour
11
Konsumentenverhalten
11
Pharmaceuticals
11
Business start-up
10
Deregulation
10
Deregulierung
10
Market structure
10
Marktstruktur
10
Product differentiation
10
Produktdifferenzierung
10
Unternehmensgründung
10
Welt
10
World
10
Economic growth
9
Innovation
9
Wirtschaftswachstum
9
Business cycle
8
Generic drugs
8
Generika
8
more ...
less ...
Online availability
All
Free
108
Undetermined
63
Type of publication
All
Book / Working Paper
206
Type of publication (narrower categories)
All
Arbeitspapier
206
Working Paper
206
Graue Literatur
188
Non-commercial literature
188
Language
All
English
206
Author
All
Ghironi, Fabio
7
Krishna, Kala
7
Melitz, Marc J.
6
Berry, Steven
5
Gans, Joshua
5
Waldfogel, Joel
5
Campbell, Jeffrey R.
4
Roberts, Mark J.
4
Tybout, James R.
4
Atkeson, Andrew
3
Bergin, Paul R.
3
Bilbiie, Florin Ovidiu
3
Cacciatore, Matteo
3
Carlton, Dennis W.
3
Cockburn, Iain
3
Duval, Romain
3
Fiori, Giuseppe
3
Gutiérrez Gallardo, Germán
3
Horioka, Charles
3
Jin, Ginger Zhe
3
Jovanovic, Boyan
3
Kerr, William R.
3
Pakes, Ariel
3
Philippon, Thomas
3
Scott Morton, Fiona
3
Aghion, Philippe
2
Alesina, Alberto
2
Allcott, Hunt
2
Ardagna, Silvia
2
Bagwell, Kyle
2
Bajari, Patrick L.
2
Baldwin, Richard E.
2
Barwick, Panle Jia
2
Bernard, Andrew B.
2
Berndt, Ernst R.
2
Branstetter, Lee
2
Corsetti, Giancarlo
2
Darby, Michael R.
2
Dunne, Timothy
2
Eisfeldt, Andrea L.
2
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
Journal of business research : JBR
758
SpringerLink / Bücher
377
Industrial marketing management : the international journal for industrial and high-tech firms
338
Journal of advertising research
325
Journal of marketing communications
317
Journal of retailing and consumer services
281
Journal of advertising : official publication of the American Academy of Advertising
250
European journal of marketing : EJM
249
International journal of advertising : the quarterly review of marketing communications
249
Journal of strategic marketing
240
NBER working paper series
236
International journal of advertising : the review of marketing communications
231
Psychology & marketing
221
Journal of marketing management : MM
218
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
202
Journal of the Academy of Marketing Science
199
NBER Working Paper
199
International journal of industrial organization
198
Journal of marketing
192
Europäische Hochschulschriften / 5
182
Discussion paper / Centre for Economic Policy Research
172
Management science : journal of the Institute for Operations Research and the Management Sciences
169
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
167
International journal of hospitality management
164
Journal of marketing research : JMR
159
Journal of promotion management : JPM
147
International journal of internet marketing and advertising : IJIMA
143
Marketing intelligence & planning
129
Marketing letters : a journal of research in marketing
129
The journal of business & industrial marketing
125
Gabler Edition Wissenschaft
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
119
Marketing : ZFP ; journal of research and management
116
Marketing theory
115
Tourism management : research, policies, practice
109
Economics letters
108
Journal of promotion management : innovations in planning and applied research
107
The journal of brand management : an international journal
106
The journal of product & brand management
105
more ...
less ...
Source
All
ECONIS (ZBW)
206
Showing
1
-
10
of
206
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market segmentation and the sources of rents from innovation : personal computers in the late 1980's
Bresnahan, Timothy F.
;
Stern, Scott
;
Trajtenberg, Manuel
-
1996
Persistent link: https://www.econbiz.de/10000602151
Saved in:
2
Digitization and pre-purchase information : the causal and welfare impacts of reviews and crowd ratings
Reimers, Imke C.
;
Waldfogel, Joel
-
2020
Persistent link: https://www.econbiz.de/10012219570
Saved in:
3
When less is more : experimental evidence on information delivery during India's demonetization
Banerjee, Abhijit V.
;
Breza, Emily
;
Chandrasekhar, Arun G.
-
2018
Persistent link: https://www.econbiz.de/10011882150
Saved in:
4
You get a book! : demand spillovers, combative advertising, and celebrity endorsements
Garthwaite, Craig L.
-
2012
Persistent link: https://www.econbiz.de/10009523347
Saved in:
5
Optimal aggregation of consumer ratings : an application to Yelp.com
Dai, Weijia
;
Jin, Ginger Zhe
;
Lee, Jungmin
;
Luca, Michael
-
2012
Persistent link: https://www.econbiz.de/10009680751
Saved in:
6
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
7
Persuasion by populist propaganda : evidence from the 2015 Argentine ballotage
Di Tella, Rafael
;
Galiani, Sebastián
;
Schargrodsky, Ernesto
-
2019
Persistent link: https://www.econbiz.de/10012124914
Saved in:
8
Leveling the playing field : how campaign advertising can help non-dominant parties
Larreguy, Horacio A.
;
Marshall, John
;
Snyder, James M.
-
2016
Persistent link: https://www.econbiz.de/10011607717
Saved in:
9
Are consumers poorly-informed about fuel economy? : evidence from two experiments
Allcott, Hunt
;
Knittel, Christopher R.
-
2017
Persistent link: https://www.econbiz.de/10011613319
Saved in:
10
Unshrouding effects on demand for a costly add-on : evidence from bank overdrafts in Turkey
Alan, Sule
;
Cemalcılar, Mehmet
;
Karlan, Dean
;
Zinman, …
-
2015
Persistent link: https://www.econbiz.de/10010496170
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
