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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011542112
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Information disclosure through agents : evidence from a field experiment
Allcott, Hunt; Sweeney, Richard J. - 2014
Persistent link: https://www.econbiz.de/10010356800
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A tear in the iron curtain : the impact of Western television on consumption behavior
Bursztyn, Leonard; Cantoni, Davide - 2014
Persistent link: https://www.econbiz.de/10010412851
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Consumer heterogeneity and paid search effectiveness : a large scale field experiment
Blake, Tom; Nosko, Chris; Tadelis, Steve - 2014
Persistent link: https://www.econbiz.de/10010370956
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The effect of deceptive advertising on consumption of the advertised good and its substitutes : the case of over-the-counter weight loss products
Cawley, John H.; Avery, Rosemary J.; Eisenberg, Matthew - 2013
Persistent link: https://www.econbiz.de/10009730820
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Advertising expensive mortgages
Gurun, Umit G.; Matvos, Gregor; Seru, Amit - 2013
Persistent link: https://www.econbiz.de/10009733326
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The evolution of brand preferences : evidence from consumer migration
Bronnenberg, Bart J.; Dube, Jean-Pierre H.; Gentzkow, … - 2010
Persistent link: https://www.econbiz.de/10008991105
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Effects of pharmaceutical promotion : a review and assessment
Dave, Dhaval - 2013
Persistent link: https://www.econbiz.de/10009726305
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Buying the verdict
Cohen, Lauren H.; Gurun, Umit G. - 2018
Persistent link: https://www.econbiz.de/10011861009
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Persuasion by populist propaganda : evidence from the 2015 Argentine ballotage
Di Tella, Rafael; Galiani, Sebastián; Schargrodsky, Ernesto - 2019
Persistent link: https://www.econbiz.de/10012124914