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Brand loyalty, generic entry and price competition in pharmaceuticals in the quarter century after the 1984 Waxman-Hatch legislation
Berndt, Ernst R.; Aitken, Murray L. - 2010
"The NBER Bulletin on Aging and Health provides summaries of publications like this. You can sign up to receive the NBER Bulletin on Aging and Health by email. The landmark Waxman-Hatch Act of 1984 represented a "grand compromise" legislation that sought to balance incentives for innovation by...
Persistent link: https://www.econbiz.de/10008688817
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The evolution of brand preferences : evidence from consumer migration
Bronnenberg, Bart J.; Dube, Jean-Pierre H.; Gentzkow, … - 2010
Persistent link: https://www.econbiz.de/10008991105
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Intellectual property use in middle income countries : the case of Chile
Fink, Carsten; Hall, Bronwyn H.; Helmers, Christian - 2018
Persistent link: https://www.econbiz.de/10011813033
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An anatomy of U.S. firms seeking trademark registration
Dinlersoz, Emin Murat; Goldschlag, Nathan; Myers, Amanda; … - 2018
Persistent link: https://www.econbiz.de/10011916658
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Quality provision, expected firm altruism and brand extensions
Rotemberg, Julio - 2010
Persistent link: https://www.econbiz.de/10003925206
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The intergenerational transmission of automobile brand preferences : empirical evidence and implications for firm strategy
Anderson, Soren T.; Kellogg, Ryan; Langer, Ashley; … - 2013
Persistent link: https://www.econbiz.de/10010200017
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Untangling searchable and experiential quality responses to counterfeits
Qian, Yi; Gong, Qiang; Chen, Yuxin - 2013
Persistent link: https://www.econbiz.de/10009721957
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Brand management and strategies against counterfeits
Qian, Yi - 2012
Persistent link: https://www.econbiz.de/10009516801
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Brand management and strategies against counterfeits
Qian, Yi - 2012 - Rev.
Persistent link: https://www.econbiz.de/10009518360
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Brand names before the Industrial Revolution
Richardson, Gary - 2008
"In medieval Europe, manufacturers sold durable goods to anonymous consumers in distant markets, this essay argues, by making products with conspicuous characteristics. Examples of these unique, observable traits included cloth of distinctive colors, fabric with unmistakable weaves, and pewter...
Persistent link: https://www.econbiz.de/10003693319