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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011542112
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A tear in the iron curtain : the impact of Western television on consumption behavior
Bursztyn, Leonard; Cantoni, Davide - 2014
Persistent link: https://www.econbiz.de/10010412851
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Fast-food restaurant advertising on television and its influence on youth body composition
Grossman, Michael; Tekin, Erdal; Wada, Roy - 2012
Persistent link: https://www.econbiz.de/10009697996
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Information disclosure through agents : evidence from a field experiment
Allcott, Hunt; Sweeney, Richard J. - 2014
Persistent link: https://www.econbiz.de/10010356800
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Consumer heterogeneity and paid search effectiveness : a large scale field experiment
Blake, Tom; Nosko, Chris; Tadelis, Steve - 2014
Persistent link: https://www.econbiz.de/10010370956
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The effect of deceptive advertising on consumption of the advertised good and its substitutes : the case of over-the-counter weight loss products
Cawley, John H.; Avery, Rosemary J.; Eisenberg, Matthew - 2013
Persistent link: https://www.econbiz.de/10009730820
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Advertising expensive mortgages
Gurun, Umit G.; Matvos, Gregor; Seru, Amit - 2013
Persistent link: https://www.econbiz.de/10009733326
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Leveling the playing field : how campaign advertising can help non-dominant parties
Larreguy, Horacio A.; Marshall, John; Snyder, James M. - 2016
Persistent link: https://www.econbiz.de/10011607717
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Rational self-medication
Darden, Michael; Papageorge, Nicholas W. - 2018
Persistent link: https://www.econbiz.de/10011981353
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Understanding physician decision making : the case of depression
Currie, Janet M.; MacLeod, William Bentley - 2018
Persistent link: https://www.econbiz.de/10011912320