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1
Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre H.
;
Sanders, …
-
2018
Persistent link: https://www.econbiz.de/10011953676
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2
Brand loyalty, generic entry and price competition in pharmaceuticals in the quarter century after the 1984 Waxman-Hatch legislation
Berndt, Ernst R.
;
Aitken, Murray L.
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2010
" legislation that sought to balance incentives for
innovation
by establishing finite periods of market exclusivity yet …
Persistent link: https://www.econbiz.de/10008688817
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3
The evolution of brand preferences : evidence from consumer migration
Bronnenberg, Bart J.
;
Dube, Jean-Pierre H.
;
Gentzkow, …
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2010
Persistent link: https://www.econbiz.de/10008991105
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The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre H.
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2016
Persistent link: https://www.econbiz.de/10011555990
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5
Intellectual property use in middle income countries : the case of Chile
Fink, Carsten
;
Hall, Bronwyn H.
;
Helmers, Christian
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2018
Persistent link: https://www.econbiz.de/10011813033
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6
Quality provision, expected firm altruism and brand extensions
Rotemberg, Julio
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2010
Persistent link: https://www.econbiz.de/10003925206
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7
Attention variation and welfare : theory and evidence from a tax salience
experiment
Taubinsky, Dmitry
;
Rees-Jones, Alex
-
2016
Persistent link: https://www.econbiz.de/10011539703
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8
Movies, margins and marketing : encouraging the adoption of iron-fortified salt
Banerjee, Abhijit V.
;
Barnhardt, Sharon
;
Duflo, Esther
-
2015
Persistent link: https://www.econbiz.de/10011415089
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9
Do disaster experience and knowledge affect insurance take-up decisions?
Cai, Jing
;
Song, Changcheng
-
2016
Persistent link: https://www.econbiz.de/10011520485
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10
Consumer myopia in vehicle purchases : evidence from a natural
experiment
Gillingham, Kenneth
;
Houde, Sébastien
;
Benthem, Arthur …
-
2019
Persistent link: https://www.econbiz.de/10012028309
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