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Scale and scope effects on advertising agency costs
Silk, Alvin J.; Berndt, Ernst R. - 1990
Persistent link: https://www.econbiz.de/10000800329
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The political economy of "truth-in-advertising" regulation during the progressive era
Hansen, Zeynep Kocabiyik; Busch, Marc L. - 2006
Persistent link: https://www.econbiz.de/10003276486
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Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.; Kenkel, Donald Scott; Lillard, Dean R. - 2006
Persistent link: https://www.econbiz.de/10003287459
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Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J. - 1994
Persistent link: https://www.econbiz.de/10000904632
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Business success and businesses' beauty capital
Bosman, Ciska M. (contributor) - 1997
Persistent link: https://www.econbiz.de/10000633181
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Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - 2008
Persistent link: https://www.econbiz.de/10003761095
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Scale and scope economies in the global advertising and marketing services business
Silk, Alvin J.; Berndt, Ernst R. - 2003
Persistent link: https://www.econbiz.de/10001795713
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Alcohol advertising and motor vehicle fatalities
Saffer, Henry - 1994
Persistent link: https://www.econbiz.de/10000888655
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The strategic timing incentives of commercial radio stations : an empirical analysis using multiple equilibria
Sweeting, Andrew - 2008
Persistent link: https://www.econbiz.de/10003784231
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Medias bias and influence : evidence from newspaper endorsements
Knigth, Brian G.; Chiang, Chung-fang - 2008
Persistent link: https://www.econbiz.de/10003773069