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Berndt, Ernst R.
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Working paper / National Bureau of Economic Research, Inc.
Journal of advertising research
253
International journal of advertising : the review of marketing communications
210
Journal of business research : JBR
196
International journal of advertising : the quarterly review of marketing communications
192
Journal of advertising
184
Journal of advertising : official publication of the American Academy of Advertising
178
Journal of marketing communications
154
Revista de ciencias económicas
144
European Journal of Marketing
142
Journal of Consumer Marketing
138
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of promotion management : JPM
86
Young Consumers
83
Journal of marketing
76
European journal of operational research : EJOR
74
Journal of historical research in marketing
74
European journal of marketing : EJM
73
Marketing Science
69
Journal of marketing research : JMR
68
Journal of promotion management : innovations in planning and applied research
64
NBER working paper series
63
Journal of retailing and consumer services
62
International journal of internet marketing and advertising : IJIMA
61
International Marketing Review
59
SpringerLink / Bücher
59
Strategic Direction
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
Psychology & marketing
56
International journal of industrial organization
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Serie "Comentarios sobre asuntos económicos"
55
Journal of Product & Brand Management
54
Revista de ciencias sociales
54
Journal of current issues and research in advertising : JCIRA
52
Documentos de trabajo / Instituto de Investigaciones en Ciencias Económicas, Universidad de Costa Rica
50
Health marketing quarterly
49
NBER Working Paper
49
Journal of current issues and research in advertising
47
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ECONIS (ZBW)
48
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1
Scale and scope effects on
advertising
agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
Saved in:
2
The political economy of "truth-in-
advertising
" regulation during the progressive era
Hansen, Zeynep Kocabiyik
;
Busch, Marc L.
-
2006
Persistent link: https://www.econbiz.de/10003276486
Saved in:
3
Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
-
2006
Persistent link: https://www.econbiz.de/10003287459
Saved in:
4
Costs, institutional mobility barriers, and market structure :
advertising
agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
Saved in:
5
Business success and businesses' beauty capital
Bosman, Ciska M.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000633181
Saved in:
6
Economic factors underlying the unbundling of
advertising
agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10003761095
Saved in:
7
Scale and scope economies in the global
advertising
and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
-
2003
Persistent link: https://www.econbiz.de/10001795713
Saved in:
8
Alcohol
advertising
and motor vehicle fatalities
Saffer, Henry
-
1994
Persistent link: https://www.econbiz.de/10000888655
Saved in:
9
The strategic timing incentives of commercial radio stations : an empirical analysis using multiple equilibria
Sweeting, Andrew
-
2008
Persistent link: https://www.econbiz.de/10003784231
Saved in:
10
Medias bias and influence : evidence from newspaper endorsements
Knigth, Brian G.
;
Chiang, Chung-fang
-
2008
Persistent link: https://www.econbiz.de/10003773069
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