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The intergenerational transmission of automobile brand preferences : empirical evidence and implications for firm strategy

Anderson, Soren T.; Kellogg, Ryan; Langer, Ashley; … - 2013

Persistent link: https://www.econbiz.de/10010200017

Brand loyalty, generic entry and price competition in pharmaceuticals in the quarter century after the 1984 Waxman-Hatch legislation

Berndt, Ernst R.; Aitken, Murray L. - 2010

"The NBER Bulletin on Aging and Health provides summaries of publications like this. You can sign up to receive the NBER Bulletin on Aging and Health by email. The landmark Waxman-Hatch Act of 1984 represented a "grand compromise" legislation that sought to balance incentives for innovation by...

Persistent link: https://www.econbiz.de/10008688817

The evolution of brand preferences : evidence from consumer migration

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An empirical analysis of cigarette addicition

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Brand names before the Industrial Revolution

Richardson, Gary - 2008

"In medieval Europe, manufacturers sold durable goods to anonymous consumers in distant markets, this essay argues, by making products with conspicuous characteristics. Examples of these unique, observable traits included cloth of distinctive colors, fabric with unmistakable weaves, and pewter...