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Do pharmacists buy Bayer? : informed shoppers and the brand premium
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Gentzkow, … - 2014
Persistent link: https://www.econbiz.de/10010391778
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Deep habits
Ravn, Morten O.; Schmitt-Grohé, Stephanie; Uribe, Martín - 2004
Persistent link: https://www.econbiz.de/10001916038
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Measuring self-control
Ameriks, John; Caplin, Andrew; Leahy, John Vincent; … - 2004
Persistent link: https://www.econbiz.de/10002096149
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Brand loyalty, generic entry and price competition in pharmaceuticals in the quarter century after the 1984 Waxman-Hatch legislation
Berndt, Ernst R.; Aitken, Murray L. - 2010
only on brand prices and ignore substitution to lower priced options following loss of patent protection. For the …
Persistent link: https://www.econbiz.de/10008688817
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The evolution of brand preferences : evidence from consumer migration
Bronnenberg, Bart J.; Dube, Jean-Pierre H.; Gentzkow, … - 2010
Persistent link: https://www.econbiz.de/10008991105
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Pricing, patent loss and the market for pharmaceuticals
Frank, Richard G.; Salkever, David S. - 1991
Persistent link: https://www.econbiz.de/10000821041
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Foreign counterfeiting of status goods
Grossman, Gene M.; Shapiro, Carl - 1986
Persistent link: https://www.econbiz.de/10000695102
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Counterfeiters : foes or friends?
Qian, Yi - 2011
advertising effects for the brand and substitution effects for authentic products. The advertising effect dominates substitution …. Responses in the lab allude to the fact that counterfeits could increase brand awareness as well as steal business …
Persistent link: https://www.econbiz.de/10008860140
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Investigating the dynamic effects of counterfeits with a random changepoint simultaneous equation model
Qian, Yi; Xie, Hui - 2011
Persistent link: https://www.econbiz.de/10008822932
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When discounts raise costs : the effect of copay coupons on generic utilization
Dafny, Leemore S.; Ody, Christopher; Schmitt, Matt - 2016
Persistent link: https://www.econbiz.de/10011564535